Proposal for Smart Phone Application based ordering for Subway Research Paper

Proposal for Smart Phone Application based ordering for Subway Sandwiches - Research Paper Example The report also elaborates on the technical as well as business approaches required to be considered when applying the proposed mechanism along with the likely changes to be witnessed after its implementation. Challenges and the subsequent measures required to be considered have also been addressed in this report along with recommendations and a high-level implementation plan. 2. Background of the Company Subway is an American restaurant chain founded in the year 1965, by Dr. Peter Buck and Fred DeLuca. Today, the restaurant chain is situated in around 98 countries and 34,000 locations all around the world. The company has its regional offices in Brisbane, Miami and Singapore (The Ultimate Software Group Inc., 2000). The products which are offered by this restaurant chain principally fall in the category of submarine sandwiches. It has also been offering pizzas to its customers in certain areas. Subway has been operating for around 46 years and is often ranked as the largest chain of submarine sandwiches in the world. The company has been rewarded with several awards for its superior products and services which are provided to its nationwide and international customers (Doctor's Associates Inc., 2009). 3. Business Problems In today’s highly competitive market scenario, technology and better communication with the target customers have become quite essential for companies to obtain better advantages and growth prospects. However, based on this context, Mr. Van Hout, the technological officer of Subway, stated that with the power of technological assistance, the sales and the profitability of its stores can be increased substantially. Fundamentally, it has been due to its lacuna in incorporating technology in its customer service procedure that the customers have to face problems when placing orders which has been principally associated with the time-consuming delivery process of the organization. Applying the traditional delivery process, the customers ne ed to wait in long queues which in turn tend to hamper their satisfaction level by a large extent affecting the productivity as well as on the reputation of the company (Journalistic Inc., 2013). Hence, incorporating technological innovations such as smart phones to enhance customer relationship in Subway can prove highly beneficial for the company. 4. High level Solution In order to mitigate the restrictions or rather the limitations witnessed by Subway and its customers, incorporation of developed technology application can prove to be highly beneficial. The application can be downloaded by the customers in their smartphones to be used for placing orders in a time-efficient and cost effective manner. Correspondingly, the stores will be equipped with advanced computer systems to receive, interpret as well as analyze the data collected in relation to customers’ requirements for the use of staff members. It is expected that the technology development will minimize the time-con straints in the delivery process rendering greater satisfaction to the customers and thereby rendering competitive advantages to the company so as to increase its revenue growth substantially over the long-run. 5. Benefits of solving the problem With the incorporation of the technology, it is possible for the staffs to take orders and place it in a time-effective way which shall in turn enhance the quality of customer service in Subway and likewise encourage better